| Characteristics |
High Profile |
Low Profile |
| Key Promotion |
Associated with a guru or an expert, often
self-claimed |
Not Associated with a face |
| Promotional Method |
Here-and-there massive marketing campaign is often expected |
Continuous but moderate marketing |
| Marketing Style |
Outrageous, in your face investment opportunity |
Identifies investment opportunity. And separates
the good and the bad |
| Pricing |
Outrageous |
Moderate |
| Retention Rate |
Low |
High |
| Profitability |
Clients have a hard
time making money because of speculative nature of the investment and
the extremely high cost of joining the investing newsletter |
Customers usually make money because the promotions
are heavily based on investment concepts. |
| Characteristics |
Alerts |
Regular |
Free Investing Newsletters |
| Publishing Interval |
Irregular. As soon as an opportunity arises |
~26 Stock Alerts Per Year. Weekly. Daily.
|
~26 Stock Alerts Per Year. Weekly. Daily. |
| Published Content |
Options. Stocks. Commodities. |
Options. Stocks. Commodities.
Investment Strategies |
Options. Stocks. Commodities. Investment
Strategies. |
| Industries |
Oil. Asian Markets. High Tech.
Bio-Medical. Small Cap. International. Penny Stocks. |
Same
|
Same
|
| Common Techniques Used by Investing Newsletters |
Short Selling. Momentum Investing. Chart
Analysis. Insider Trading. Options Speculation.
Insider Trading. Value Investing. |
Same |
Same |
| Profitability |
High Profit Potential Investment. Carries Higher Risks. |
Medium Profit Potential Investment. |
Low Profit Potential Investments. |
